Covvered is a B2C platform that reminds users when their purchases and insurances protections are expiring, allowing the user to save time and money by having all the documentation to hand when they need it.

Discussing with steakholders to identity the primary and secondary objectives of the website. The key priority was to drive downloads to the new app app/platform. The other objectives were to have a user support center, a company blog and allow users and partners to learn more about the platform.

After the goals of the website had been established I researched  competitor’s websites to identify any common themes and see what other creatives have done to promote an app. I created a mood board, including some app websites from different sectors that have performed well.

Using the notes from the stakeholder meeting I first set about creating a site map for the website that I could share with stakeholders. Once it was approved, I used the mood-board as a starting point to design low fidelity iterations of different landing and supporting pages.

After a peer review and some more iterations I used a prototype to collect feedback on the design form other people in the company. Due to time constrains I was not able to test it with users who were not previously exposed to the brand.

Working closely with the copyrighter I was able to get the main website layouts created and ready to present the stakeholders.

Once the design had received approval from the various stakeholders I set about looking at the tooling to complete the project. I have an affinity for WordPress as a CMS. Its has a built in blogging platform, it’s also robust, powerful and comes with a host of add-on’s to ease the development time. Unlike newer javascript and node powered websites it is build on PHP, a tried and tested programming language.

I identified a build system that enabled me to use PostCSS for the styling and Docker to quickly create a virtual server for local development.

After receiving peer approval for the tooling I set to work setting up the project on Github and setting up my build environment. Building the website, I started work with the front page so that I could create the components within a design of the page and start getting feedback from stakeholders.

Several Github commits and a lot of peer reviews later the website was ready for deployment.

During the development the website was fitted with Google Analytics to give some indication of traffic and user behaviour, although due to GDPR not all users consent to tracking.